44 Must

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed collects a share of sales and/or other compensation from the links on this page.

Fashion, beauty, and plain ole make-life-easier products you've gone far too long without.

BuzzFeed Staff

Promising review: "I purchased Dusk first because I saw it on TikTok. It’s so creamy and easily blendable. Dusk is great for during the day. I purchased Storm second for at night or going out. I never thought I would like a cream blush. I have always been a powder girl. I may never go back!!!" —Felicia

Check out BuzzFeed's full review of Glossier's Cloud Paint for more deets!

Get it from Glossier for $20 (available in 10 shades).

Promising reviews: "I wish I would've bought sooner. I saw this bag all over TikTok, and it caught my interest immediately because it's sleek and stylish. As a mom of two little boys, I needed something hands free. I love the colors it comes in. I managed to get my hands on the true navy and pink pastel, and they both are gorgeous. I can't wait to see the keychains and pouches come in more colors!" —Nicoleb21

"I had been wanting a belt bag since this summer when they went viral on TikTok, and I’m so glad I finally got my hands on this one! I debated the large size or regular, and I’m so glad I went with the large. I’m size 14/D cup, and it fits perfect without looking too large on my body. It holds my keys, wallet, AirPods, hygiene products, and still has room for snacks. I’ll be buying more to give as gifts for Christmas!" —Riley

Get it from Lululemon for $48 (available in six colors and in a smaller size for $38).

Promising review: "Amazingly natural! ...I‘ve tried so many TikTok-popular mascaras, some [really] expensive. Yet, this is my favorite. The wand applicator is springy and I think that helps application. Highly recommend. —Ebird Forever

Get it from Amazon for $9.98.

Promising reviews: "Best TikTok purchase I have made. Love rolling my face after washing." —Jessica Cochran

"OBSESSED. How have I lived without this little gem?! These great reviews are for a reason!... I’ve had it for two days and have used it 5+ times... SO relaxing, helps with my rosacea inflammation, and on incoming painful zits. I haven’t had a headaches to try it out, but going by how nice it feels on my neck and forehead I would assume it’s effective in that sense as well! Stop contemplating and get it! :)" —Tiffany

Get it from Amazon for $18.99+ (available in 12 colors).

Promising review: "I purchased this corset after watching a TikTok video of another midsized girl talking about how great it is. It did not disappoint! It fits nicely. I got lots of compliments on it! Someone else pointed out to me that the fabric looks expensive and just like another bustier listed on PrettyLittleThings for over twice the price." —Elizabeth

Get it from Amazon for $30.99 (available in women's sizes 00–14 and in 17 colors).

It only weighs 2 pounds and fits neatly into a bag when you let the air back out of it, and once it's inflated, it has a head rest and a side pocket for stashing things like glasses and your phone. Perhaps most importantly for larger fams — it comes in a *ton* of different colors, so everyone will always know which one is "theirs."

Check it out on TikTok here!

Promising review: "Super easy to use and sooo comfy. Lightweight, sand doesn't stick and you can float in the water. They can fly away so attach to something if it's windy. Best beach 'chairs' by far due to comfort and easy of packing." —Julie W.

Get it from Amazon for $33.98 (available in 16 colors).

Promising reviews: "Even better than expected! I saw this sweatshirt on TikTok. I purchased almost immediately because everyone said it was a good [alternative] for the Lululemon jacket. I was blown away by the quality of this jacket!! It’s super soft and is so [cute]. I purchased a size small and it fit perfectly." —Rebecca Slattery

Get it from Amazon for $39.99 (available in women's sizes S–XL and in 22 colors).

It has three speeds to choose from and also lights up, making you more visible at night. Reviewers note that you should definitely put your hair in a ponytail (but that it's easy to unsnag if it gets caught).

Check it out on TikTok here!

Promising review: "I am always hot and sweaty especially when I am working on my furniture business and I saw this little gem on TikTok and needed one right away, this one was similar and better price so I bought it. It certainly helps me stay cool and is GREAT for hot flashes." —Miss Maggie

Get it from Amazon for $13.95+ (available in eight colors and three styles).

See one TikToker sing its praises here!

Just apply a bit of this to your lips before you catch some shuteye, and let the vitamin C- and antioxidant-packed formula do the rest.

Promising review: "I bought this product after seeing it on TikTok and I can say that it lives up to the hype. I have used it overnight and before my makeup and it works great either way. It makes my lips feel so soft and hydrated." —annadova

Get it from Amazon or Sephora for $24 (available in five scents).

See them in action on TikTok here!

Promising review: "I saw these shades on TikTok and just had to have them. The aren’t too big or too small and it comes in a cute case with a glasses wipe. This is the first pair of shade I have bought that didn’t give me a headache. It’s like a nice warm filter for your eyes. It gives a nice warm look to everything!" —Naomi Butler

Get it from Amazon for $11.98+ (available in 28 colors and styles)

Check it out on TikTok here!

Promising review: "Took this purse to casino and everyone fell in love with it!!!!! Discreet!!! Absolutely no mess when refilling glass and easy to pour entire bottle of wine into. It makes an awesome birthday gift for girlfriends!!!" —kfair

Get it from Amazon for $44.99+ (available in two sizes).

Promising review: "Absolutely love this eye cream. I was looking for an eye cream and saw the video on TikTok and decided to give it a try. I have been using for a couple months and already can see a difference. A little goes a long way. I put a small amount on my finger and tap around my entire eye and then any extra I put on the back of my hand to help smooth my skin there. Definitely worth the money!" —SLRottweiler

Get it from Amazon for $14.99+ (available in three sizes).

Promising review: "BETTER THAN LULU'S! I saw these on TikTok and waited almost two months for them to be back in stock, but they were so worth it. They’re buttery soft and the criss-cross design makes me look like an hourglass! They looked small at first but stretched just fine." —Lake

Get it from Aerie for $38.46 (originally $54.95; available in women's sizes XXS–XXL, long, short, and in two colors).

Promising review: "Got this after seeing it on TikTok over and over and I love reading. Don’t know if it’s magical or something but I swear I read a million times faster on this. Also doesn’t hurt my eyes and the waterproofing is awesome. Been recommending to all my friends." —Jessica

Get it from Amazon for $139.99+ (available in 8- or 16GB and in three colors).

Check it out on TikTok here!

Vimhue is an Arizona-based, woman-owned small business that specializes in uniquely engineered running hats.

Promising review: "Love this hat so much! I already ordered another one in a different color for myself and one for a friend! I live in Texas near the Gulf and it’s summer — really humid and really hot. I walk 3 to 4 miles outside most days and I’d been wishing for a hat that allowed for a high ponytail so I could keep my hair off my neck to not get as hot/sweaty. Decided to Google it and found this and was thrilled! The X straps are easy to adjust and it fits great and is breathable. And it’s super cute!" —mlp06h

Get it from Vimhue on Etsy for $29 (available in 24 colors).

Promising reviews: "Thanks, TikTok! It works!" —Tanesha

"This tool is so handy!! I hate cutting watermelon, and this is so fast and easy to use and easy to wash. I cut a watermelon in less than five minutes. It cuts yellow watermelon, too!!! The included baller is great for the small left over, hard to reach places." —Andrea Draine

Get it from Amazon for $12.37.

See it in action on TikTok here.

Promising review: "If you came here to purchase them because a TikTok influencer told you to.....so did I. The rumors are true, these little puffs work wonders! I love that it has the pointed end to really get under the eye and around the nose. You can't beat the price and they help with a flawless powder application. Just buy them." —Tayler

Get a set of six from Amazon for $5.99 (available in 17 color combos).

Promising review: "I bought this on a whim when I saw someone review it on TikTok. After using it several times over the course of a week, I immediately noticed the difference in the color of my teeth. I'm a smoker and a heavy coffee drinker. I'm finding that this product will be a lifesaver in terms of what my smile looks like. I would definitely recommend!!" —Mully

Get a two-pack from Amazon for $19.99.

Sooo...how does it work? It's simple: if the sticker is clear, you're in the clear (aka, your sunscreen is working). As soon as the sticker turns purple, it's time to reapply. Then after you do, it will turn back to clear.

Check out a TikTok of the sunscreen stickers in action.

Promising review: "After yet another bad sunburn even though I'm trying VERY HARD to keep sunscreen on, I bought these. First use was at Disneyland on a 90-degree zero clouds day. This helped so much! I kept an eye (as did my friends) on the dot, so we all knew when to reapply sunscreen and not one of us got burned. I also used these on a weeklong hiking adventure in Utah where it was also in the 90s with an extreme UV index. None of us got burned, so all in all this is one of the best inventions!" —Catherine Shock

Get a 16-count pack from Amazon for $15.99+ (available in multiple pack sizes).

Promising review: "I will admit I bought these from seeing them on TikTok and I needed new clips for my thick hair. I am not disappointed and beyond glad I got them. The colors are gorgeous and they stay put without hurting my head. I'm very impressed." —Amazon Customer

Get a set of four from Amazon for $8.99 (available in two color combos).

Check out a TikTok of the cargo pants.

Promising review: "I saw these on TikTok, and I LOVE them. They fit so well. I'm 5'4" and 130 pounds, and I got a size 29, and they fit perfect. Loose, but not too loose, and extremely comfy. They come down just below the ankle, so they'd pair perfect with a pair of Jordans or Dunks. Also comes with an adjustable tie on the waist to fit as you need, same around the ankle." —annabella Gambone

Get them from Amazon for $39.99 (available in men's sizes 27–44 and 45 colors).

This fits a standard 12-ounce slim can, and was designed to still be able to fit in car cup holders. It'll keep drinks icy cold for several hours, and twenty times colder than a standard neoprene can cooler. Psst — you can check out the rest of BruMate's options for different-sized cans, wines, cocktails, and more.

Check out TikToker use it three different ways here!

Promising review: "I ordered two, one for myself and one for my husband. I've got to say these are an absolutely amazing product. We live in Southwest Florida (it ALWAYS HOTT 🔥). So needless to say having a coolie that actually keeps our drinks COLD, is truly awesome! We absolutely LOVE them. Not only do they keep your drink very cold, they keep them cold for hours. I accidentally left my drink in the car (our very black car) on a day that was pushing just over 98°-not including the 'feels like' temp. When I got back to the car, about 1.5 hours later, drink was STILL VERY COLD! I was absolutely amazed! There isn't ever any condensation, it feels sturdy in your hand, not 'slippery,' and it it not bulky or awkward! Those are just a few of the reasons why I am ordering several more. If you're on the fence, BUY them. They pay for themselves over and over again!" —Kara Ohlsen

Get it from Amazon for $24 (available in 27 colors).

Check out application tips and techniques on TikTok here.

Promising review: "Literally a gem. I found this item going viral on TikTok and if it’s used correctly it can do wonders. My brows give a look as if they are freshly threaded/waxed AND laminated! 10/10 recommend" —Chanel H.

Get it from Amazon for $8.59.

Check it out in action on TikTok here!

With these foot mask "socks," you just slide them onto your feet, leave them on for an hour to let the gel soak into your feet, and you should start to see the dead skin peel away within 6–11 days (with remarkably softer feet in two weeks!).

Promising review: "I placed this order after seeing it everywhere on TikTok... and boy am I glad I tried it! I was initially skeptical of trying anything on my feet.. and let’s be honest the peeling feet pictures are not for the weak :) .. but oddly extremely satisfying. I soaked my feet in the bag for an hour as instructed (super easy to use) ... two weeks later, BOOM baby soft feet...10/10 would recommend!! " —Alma Elias

Get two pairs from Amazon for $16.99+ (available in nine scents).

It also keeps its chill for hours and will immediately get chilly again when you soak it in water and repeat the process.

Check it out on TikTok here!

Promising review: "It gets to be over 100 degrees in the summer where I live. These come in handy when working in the yard, at the beach or even at the county fair when it's super hot. What a relief these are to use when the weather is hot. I've purchased these many times because I always seem to give them out especially to those that work outside in the heat (mail carrier, pool guy, landscaper...) and they are always very appreciative." —Realfoodmama

Get a pack of four from Amazon for $17.99 (available in multiple color combos).

RobeCurls is a woman-founded small business that specializes in heatless hair curling tools. This rod is designed to work with all hair types.

Promising review: "WOW!!!!! I can’t believe how well this works!!! I’ve seen this all over Instagram and TikTok, and wanted to try it. It’s so easy to put in, takes about a minute or two. Comfortable to sleep in. Then, you take it out, and it looks like you put all this effort into doing your hair. The curls turned out gorgeous, I’m so impressed!!" —Katie Porter

Get it from Amazon for $27.99 (available in four colors).

Promising reviews: "Life changing! I heard about these shoes on TikTok from someone who really hyped them up. I have had really bad back pain over the years. I'm in my kitchen a lot and it would kill my back. After I heard how soft these were, I order a pair in black and I live in them! No more back pain standing in my kitchen for hours baking. They are so comfortable very lightweight and I keep telling everyone about them. I can't wait to order some more in different colors." —britney

"Let me tell you!!! These slides are seriously the best slides. Slides typically aren’t my first choice, however after seeing so many reviews on TikTok and Instagram I decided to order some. I’ve had them almost two months and I've worn them quite often, no complaints! 10 out of 10 recommend!!! I got them in black, they are so comfy, and I definitely plan on ordering in more colors!" —Ashleigh P.

Get it from Amazon for $24.99 (available in women's sizes 5–12 and 30 colors).

The pouch is 8.3 inches and can fit iPhone 14 Pro Max, Galaxy S22, and more — with their case on! It's also a great fix for keeping out sand and dirt (and a great option for runners, if you're caught in the rain but still want to be able to toggle through your music options).

See it in action on TikTok here!

Promising review: "I used it for an entire Jamaica trip. It survived multiple snorkeling adventures and I got really great quality videos and pics underwater. There was no leaking. My dad noticed that his phone overheated one time while he had it around his neck during midday. I’d suggest keeping it out of direct Sunlight! They are really sturdy. I can use it again for future trips." —Goldf1sh

Get a two-pack from Amazon for $8.49 (available in 16 color combos).

Promising review: "I [saw] this on TikTok and thought it was a waste of money, until I tried it, and it works. It locks in your makeup. You just have to make sure your makeup is perfect and then spray your face." —Mary

Get it from Amazon for $7.99.

Promising reviews: "Got these because of a TikTok I saw! They did not disappoint and can actually see clearly through them. So cute!!" —Debbie S.

"These sunglasses are my favorite thing now. They are so durable and sturdy, you'd think you paid a boatload for them. The shape is good, not too overbearing on your face and gives a little it of an edgy look. I bought them to go on vacation, and I have been wearing them all the time since. Totally recommend." —Michelle Maroon

Get them from Amazon for $14.98 (available in 11 lens and frame colors).

BuzzFeed Shopping editor Abby Kass owns a pair and *loves* them!: "After two years of only wearing jeans a handful of times, I knew it was time to invest in a great pair. I had heard SO much about these jeans on TikTok and decided to see what the hype was all about. And let me tell you, they are SO worth it. I ended up getting the curve style (because it has two extra inches and fit my waist better), and I love how these jeans look. They're a classic style you can really wear with anything. I've only had them for a couple of weeks, and I've worn them in both casual and dressier settings. I've already gone back to get a second pair in black. That's how good these are. These do sell out fast, so don't delay if you want to add these to your closet."

Promising review: "THIS IS YOUR SIGN TO PURCHASE THESE!! I'm obsessed with these jeans. I'm about to get all the colors. They fit SO WELL. I am 5'4 and got the regulars. They are the perfect length to wear with heels. If you are more a sneaker person, get the short length. I am so proud of Abercrombie. I remember them being so 'cool' in high school, but because I was a curvy teen, I could never fit into their jeans. Who ever is behind the fit science of these jeans I salute you. Great job! " —Abercrombie Customer

Get it from Abercrombie & Fitch for $90+ (available in women's sizes 23–37, extra short, short, regular, long, and extra-long, 12 washes, and in a curve style).

Hero Cosmetics is home of The Mighty Patch. The brand is woman-owned and Asian-owned, founded by current CEO Ju Rhyu. Since their Might Patch launch in 2017, they have evolved with products such as cleansers, toners, nose strip Mighty Patches, and more!

Promising review: "I saw it on TikTok, and thought i should try it! I LOVE IT" —Jenna

"I have this very weird rash and whitehead outbreak whenever I am ovulating every month. Of course I get this right before I have a date. I used this once for a few hours and the rash totally disappeared and my nose looks about 90 percent better. I can’t wait to try these again tonight. I never leave reviews and just had to for the amazing-ness that is this patch." —kyleagogo

Get it from Amazon for $17.99.

To use, add a pearl-sized drop of cleanser, fill the container with water to the dotted line, and pump into its foam.

Promising review: "I bought this product after doing a bunch of reviews after seeing it all over my TikTok feed. This device takes your cleanser and turns it into a foamy product. Why would you want your cleanser to be foam? First, you will make your cleanser last WAY longer. You add a little bit of cleanser and water, then pump it a few times. Instantly it’s foam. You will be using less product, which means you will save money. Another reason is that the product became concentrated and when you put on your face you get the whole product all over your entire face. Foam cleansers are preferred when cleansing because it’s more thorough when washing. It gets the whole surface area. Third, it’s fun! You pump and you instantly have foam. I made a video on TikTok and it went viral! This product is so cute and fun plus it will help stretch your cleanser." —Aimee Rouseau

Get it from Amazon for $8 (also available in a kit).

Promising review: "The adults in this house love water balloons but not the mess….. plus with toddlers around, it didn’t quite make sense to have water balloons but we saw a random video on TikTok and HAD to find reusable water balloons to try out. These were the first ones we bought to try out, and WHOA we were blown away! Super easy to for the 2- and 3-year-old to use, which means more fun for all of us!! Do not think twice or continue with regular water balloons, you’ll waste precious time cleaning up and filling that could be used to make memories." —Taurus

Get a four-pack from Amazon for $16.99 (also available in multiple pack sizes).

The face roller is reusable! Just twist the ring to pop out the stone, then wash it with a mild soap/cleanser and let it air dry after every use.

Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was back ordered but then I got an email saying it was in stock and I was SO excited. Not only is it affordable, but it's washable which helps you save money and be less wasteful...After my first use, I was in love. Now, it doesn't pickup everything but it does make it more matte and gives you a natural look. I am so excited this product exists and I already feel more confident." —Kelsey B.

Get it from Amazon for $9.98.

Promising review: "So happy I saw this on TikTok! I was skeptical about the product because I am a very heavy sweater. There has been no deodorant that has helped this problem, but these Sweat Block wipes have literally been the best thing I've found that has made the quality of my life so much better!" —Amazon Customer

Get an 10-pack from Amazon for $19.99 (each box lasts two months).

Check out seven ways to wear the clips on TikTok!

Promising review: " Good quality and super cute! I have thick hair, and it holds up my hair nicely." —Veronica Monsisvais

Get a set of 12 from Amazon for $12.99+ (available in two color variation packs).

See it in action on TikTok here.

It's vegan, cruelty- and paraben-free, and the packaging is recyclable!

Alleyoop is a woman-owned small biz that takes "beauty efficiency" to a new level. Most of their products are compact and have multiple functions!

Promising review: "This 4-in-1 touchup pen has been such a lifesaver! It is super compact and convenient for on-the-go. I always make sure to have it in my purse before I head out the door. The colors are pigmented, creamy, and glide on the skin easily. Each color is perfect for what I need. I'm obsessed!" —ana

Get it from Amazon or straight from Alleyoop for $25 (available in three shades).

Promising review: "Buy these right now! I saw these on TikTok [and] I would say the feel of these is more similar to Nike shorts than Lulu but the cut is great and the liner keeps them out of your nooks and crannies when working out. I have already ordered another pair! Sizing is the same as it would be with Nike shorts as well, but I prefer these to the traditional Nike shorts." —Amazon Customer

Get it from Amazon for $26.99 (available in women's sizes XS–3X and 40 colors).

Promising review: "Best buy EVER. Saw this on TikTok and had my husband get it for me. This machine is AWESOME and I will definitively say it’s worth it! Your personal bar tender!" —Jessica

BuzzFeed writer Hannah Loewentheil owns the Bartersian and LOVES it: "When I first caught wind of the Bartesian premium cocktail machine ($349.99 on Amazon), my first thought was does anyone actually need this gadget? But after trying it for myself, I can say the answer is a firm YES, and here's why. I love making cocktails at home, and while I'm no bartender, I feel very comfortable shaking a spicy margarita, stirring a negroni, or whipping up a Pisco sour. But making craft cocktails at home requires many (often expensive) ingredients, bar tools, time and effort. With the Bartesian though, you can make fancy drinks with the click of a button — literally. Once you turn the Bartesian on, it prompts you to insert a cocktail capsule. The smart gadget recognizes the cocktail you're trying to make and will ensure you've placed the proper spirit in the bottle (I know, it's mind-blowing). Next, it prompts you to choose your cocktail strength (there's even a mocktail option), and to place a glass with ice underneath the spout. Next, the Bartesian will start pouring your craft cocktail. The whole process takes about 20 seconds and it's all very exciting. With many bars closed and people quarantining or feeling hesitant about going out to eat, this gadget allows you to make professional-quality cocktails at home."

Get it from Amazon for $354.99.

And don't forget your to grab a six pack of cocktail pods for $14.99!

You'll get one lip plumper and one minty sleeping mask for your lips.

Promising review: "I loved this stuff, it was magic. The evening moisturizer was fabulous. It is the first plumper that actually works for me. Will be buying more for gifts!!!!!" —Alexandra

"I discovered this product from TikTok and I had to give it a try. I tried the day lip plumper and within a few seconds, there was a subtle tingling/burning that lasted for a few minutes but as it occurred, the plumping started to happen! It made a noticeable difference and made my lips look like I had filler! I'm obsessed!! —Amazon Customer

Get it from Amazon for $9.99.

Promising review: "THIS DRESS RIGHT HERE!!! I saw it and was like, 'Ehh idk, I like it, but where would I wear it?' Then, I saw it on TikTok, and I was like, 'Okay, maybe I need it.' THEN, I saw a girl with my same shape wearing it and styling, and I HAD TO GET IT! This dress is so comfy. I love it! I haven’t worn it out just yet, but I recommend tying the side as it is pretty long. Go ahead and buy this dress, baby." —Ember

Get it from Nordstrom or straight from Skims for $78 (available in sizes XXS–4X and in 11 colors).

Psssst... If you're looking for something similar on the lower end of the price scale, Amazon reviewers say this bodycon maxi is a great option for only $24.99. And it's TikTok famous, too! Check it out here.

The Flick Stick comes from New Zealand-based brand and small biz Lovior Beauty.

Promising review: "This eyeliner is so easy to use and makes a perfect winged eyeliner look every time! I saw it on TikTok and I'm glad I tried, it saved me so much time rather than trying to make a winged one myself." —Linds

Get it from Amazon for $14.97 (available in three sizes).

See it in action on TikTok here!

Promising review: "I’m an absolute sucker for slushies. Why? Heck if I know. I saw this cup on TikTok, and bought it though I was very skeptical. However, it works!! I’ve made at least a dozen already, if not more." —C. Warrick

Get it from Amazon for $11.99+ (available in 17 colors).

The reviews used in this post have been edited for length and clarity